I think this is more of a traffic advisory than an opening announcement.
The most awaited fashion brand, H&M will finally open its doors this October 17 at its SM Megamall Fashion Hall branch. (Technically, it did yesterday to the press and celebrities.) If you want to be ahead of the (long) line, be there before 9 a.m. with an energy drink or two.
To celebrate it's opening, H&M will also give away gift certificates as much as PHP6,000!
To everyone else who drives to and from work and cannot avoid EDSA, good luck. Aside from the grand opening of H&M (which will be until 12 midnight), it's also SM's 3-day Mega Sale. May the odds be ever in your favor.
I'll most likely visit H&M on another non-pay day weekend.